A quick turn product & packaging update that focused on optimizing the item by making a component swap from cocoa covered raisins to cherries & berries fruit snacks, as well as incorporating Chips Ahoy's new branding and graffiti iconography.

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I worked with our interal cross functional team and the team over at Chips Ahoy! to update the colors, logos, and to perfect the balance of their new graffiti. additionally, we shot new ingredient photography for the product show on pack.
 

Art Directed by Charlie Dahl,

Sherri Dutter, & Kristin Madson

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In collaboration with the Sargento Creative Team