This project, for my Art Direction class, focused on advertising a randomly assigned item from Target.

Being assigned LED Strip Lights, I wanted to use their form to activate the page of both the print ad and web banner. Through sketching and research, I landed on using their form to mimic the Target logo. Following this, I set up the studio space and directed the photographer to capture images that led to these final compositions.

 

Images photographed by CJ Foeckler

Instructed by Brian Pettit (GMR Marketing)